شركة “هيومانجمنت” لاكتشاف المواهب العربية شريكًا للتسويق الإبداعي في TikTok في الشرق الاوسط

شركة “هيومانجمنت” لاكتشاف المواهب العربية شريكًا للتسويق الإبداعي في TikTok في الشرق الاوسط

دبي \ المستقل \ ظافر جلود

اعلنت شركة “هيومانجمنت” وهي واحدة من أكثر وكالات المواهب شمولاً في منطقة الشرق الأوسط، تشمل إدارة الفنانين والمواهب وخدمات التسويق الرقمي والإنتاج، عن تعيينها كشريك تسويق إبداعي يحمل شارة TikTok في منطقة الشرق الأوسط، تركيا، افريقيا وباكستان. والذي يعود التعاون بينهما إلى عام 2020، وتأتي هذه الخطوة اليوم كتتويج للعديد من الحملات الإقليمية الناجحة التي نفذتها الوكالة على المنصة، مثل Visit Saudi و Al Ulla وDubai Tourism وغيرها الكثير.

كما وان “هيومانجمنت” الشركة المعترف بها لكونها وكالة الإدارة الرائدة للمشاهير ومنشئي المحتوى في المنطقة، ومن أشهر الشخصيات العامة العالمية والإقليمية قد نفذت بعضًا من أكثر الحملات نجاحًا مع أسماء مثل نيمار، وجورجينا رودريكيز، وخابي، وماجد المهندس، وياسمين صبري، ومايا دياب، ونانسي عجرم، واليسا، وداليا مبارك، ونور الغندور، وسيف نبيل وغيرهم كثير.حيث سيتمكن عملاء من الوصول إلى كل ما تقدمهTikTok Creator Marketplace المنصة الرسمية للتعاون بين العلامات التجارية والمبدعين على TikTok، والاطلاع مباشرة على بيانات المنصة إن كان لناحية الجمهور المتابع واتجاهات النمو ومقاطع الفيديو الأفضل أداءً وغير ذلك الكثير، لتحديد المبدعين المناسبين لإنشاء المحتوى والحملات الإعلانية المدفوعة. من خلال العروض الموسّعة للوكالة مثل إدارة المواهب، وخدمات الإنتاج، وإعداد التقارير، والخبرة المخضرمة في هذا المجال والمعرفة التي لا مثيل لها في اتجاهات السوق، سيتمكن العملاء من زيادة عائدات الاستثمار لحملاتهم من خلال المنصة.

و قال الشريك المؤسس الشركة ، السيد هادي حجار: “إنه إنجاز رائع آخر لوكالتنا أن يتم الإعلان عنها كشريك لـTikTok متخصص في تسويق المبدعين في المنطقة، يأتي هذا نتيجة للعديد من الحملات الناجحة التي تعاونّا بها مع المنصة، وخلاصة علاقتنا المتميزة مع Tiktok “..

وأضاف الحجار: انه ومن خلال “هيومانجمنت” هذه الشراكة، سيتمكن عملاء من الوصول إلى كل ما تقدمهTikTok Creator Marketplace المنصة الرسمية للتعاون بين العلامات التجارية والمبدعين على TikTok، حيث يمكن للعلامات التجارية الاستفادة من الاطلاع مباشرة على بيانات المنصة إن كان لناحية الجمهور المتابع واتجاهات النمو ومقاطع الفيديو الأفضل أداءً وغير ذلك الكثير، لتحديد المبدعين المناسبين لإنشاء المحتوى والحملات الإعلانية المدفوعة. من خلال العروض الموسّعة للوكالة مثل إدارة المواهب، وخدمات الإنتاج، وإعداد التقارير، والخبرة المخضرمة في هذا المجال والمعرفة التي لا مثيل لها في اتجاهات السوق، سيتمكن العملاء من زيادة عائدات الاستثمار لحملاتهم من خلال المنصة.

فيما عبر أدريان مان مدير شراكات النظام البيئي لمنصةTikTok: أن صانعو المحتوى هم شريان الحياة لـTikTok، ونحن نفكر باستمرار في طرق جديدة لتسهيل التواصل والتعاون مع العلامات التجارية. أذ يسعدنا الاندماج مع مجموعة النخبة من الشركاء الموثوق بهم لمساعدة العلامات التجارية على اكتشاف والعمل مع صانعي محتوى متنوعين يمكنهم مشاركة رسالتهم بطريقة حقيقية “.

ومنذ عام 2020 ، نفذت شركة “هيومانجمنت” أكثر من 200 حملة عبر TikTok لكبار العملاء او العلامات التجارية ، بما في ذلك Amazon و Netflix و Saudi Tourism و Neom و Egypt Tourism و L’Oreal وAdidas و BMW و Nestle و Samsung. كما دعمت الوكالة نمو أكثر من 1500 صانع محتوى على مدى السنوات الثلاث الماضية، مما ساعدهم على تحقيق الدخل ورفع المحتوى الخاص بهم من خلال الحملات الإبداعية وخدمات الإنتاج.

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